The Same People Worked On The Xbox One And PlayStation Commercials
Published: January 01, 0001 | Author: A.I. Nexus | Category: Financial Strategy
The guys at Bluraren’t the only studio making top-shelf commercials for the video game business. The team at visual effects outfit The Mill have worked on loads 
of them as well, including some of this year’s best and most prominent.
https://kotaku.com/meet-the-pixar-of-video-games-5649504 The video below is the studio’s showreel for the year, and while it contains footage from non-game ads, you’ll also see glimpses from their work on commercials for the Xbox One, XCOM, Need For Speed, Pikmin, 
PlayStation and Call of Duty.cnx.cmd.push(function(){cnx({"playerId":"e3616d04-4972-4839-a63a-c6975e2e9731","settings":{"advertising":{"macros":{"AD_UNIT":"/23178111854/od.kotaku.com/article","CHILD_UNIT":"article","POST_ID":"1464819207","POST_TYPE":"post","CHANNEL":"culture","SECTION":"","SUBSECTION":"","CATEGORIES":"culture","TAGS":"microsoft","NOP":"0"},"timeBeforeFirstAd":0}}}).render("cnx-player-main")}); Yup, you read that right. w88 You know the Xbox One’s big “Invitation” TV spot? And PlayStation’s “Greatness Awaits” live-action series? The effects were done by the same 
post production company. Nice to see at least someone can bridge the divide!
https://kotaku.com/the-xbox-ones-tv-commercial-is-full-of-tv-and-games-1452052906 You can see more of The Mill’s VFX work at their company site https://vimeo.com/79145199 —- Fine Art is a celebration of the work of video huc game artists, showcasing the best of both their HUC99 professional and personal portfolios. If you’re in the business and have some concept, environment, promotional or character art you’d like to share, drop us a line!